If there was one task that you could do to rapidly let others know about your business, would you do it? The fact is that most people don’t implement a simple press release. Could it be the fear of the unknown? In this simple article, I hope that I clear up some of those unknowns so that you can move one step forward in growing your business.
INFORMING THE PUBLIC
The purpose of a press release is to inform others. Simply, it’s a news item that will provide your audience with the benefits of what you’re trying to accomplish. Your goal is to please your audience with the information that you’re providing.
IT’S NOT A SALES LETTER
If you’re planning to sell a product or service, maybe you’ll have a sales letter. Whether you have one offline or online, the main purpose of it is to persuade the reader into buying what you have. Although it might look like a news item, a sales letter is not a press release.
SO WHAT’S THE DIFFERENCE
When you start to think about the structure of a sales letter, you may start to think about the formula of AIDA. Your trying to command attention, create some interest, desire, and then finally hit the reader with a sales pitch. Now what would happen if you took out the pitch, that “call to action”? Are you still providing any value to the reader? If so, you may easily have a press release.
WRITING YOUR FIRST PRESS RELEASE
The first thing that you want to do is learn from existing press releases. You can review a local news paper to find some newsworthy items. Another tactic is to review online press release sites like PRweb.com.
Once you’ve read several press releases, then think about the how, when, what, why kind of questions that apply to your product, service, or what you would like to inform people about. It might be easier for you if you start writing these on a piece of paper right now. Quite often I find the act of writing thoughts down can work wonders.
So after you write the answers to “your” questions down, think about your target audience. Sometimes this step is often overlooked. What do you think your target market is interested in? Remember, you are trying to inform your readers. If your questions and answers are all about you, it’s quite possible that you won’t form the bridge of information that you wish to convey.
Charles Amith is a marketing consultant and the creator of an amazing course that will teach you step-by-step “How to Effortlessly Create Your Own Press Releases and Have Business Come To You!” Click Here => http://www.NicheMarketingDomination.com/press-release-domination/
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