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When designing your book cover the third part of the puzzle creating come-back power in your subject. In a previous article I present 3 Questions to ask when considering what constitutes an artful book cover design? Question one being who is your audience. Question two is creating eye appeal. Questions Three is about extended value. Now that we know who the audience is, what the imagery will be we can concentrate on the promise of more.

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When designing your book cover the first part of the puzzle is to know your audience. This is the first in a series of three articles based on creating an artful cover, motivating title, and come back value added information to increase the promotion for your books’ sales.

Learning who the books’ audience is and what’s on their mind is the first part of the information we put into the recipe of designing the cover. I look at each book cover as a puzzle and it’s up to me, through questioning to determining the correct fit for the pieces. Once you know the who, what, and where of your audience, you are able to write a title and sub title that will fit their listening.

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