writing sales letters to potential customers that you don’t know.
If you were trying to catch the attention of a group of people whom you had no affinity with, how would you do it, without blowing a hole in your financial pocket?
It’s an interesting question.
A question that not a lot of business owners pay attention to.
Tell me, would you write to a person, whom you already had the first name for, as…
“Dear Sir/Madam”… ?
No, didn’t think you would. But, that’s exactly what the big sprawling corporations and businesses are doing.