I don’t know if you have ever been in the scenario where you are about
to walk into a meeting, you know that this guy you are meeting has the
potential to give you an order that will take you to the next level.
Your hands are a bit sweaty, you really have prepared long and hard
for this, and it just HAS to work out. What’s even better; though this
is the first time you have met them, they have come to you on the back
of a recommendation, because you took the time to put a referral system
in place along with ,
with more positive results than even you thought possible.
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Tags: Marketing
Back when her unpopular TV show, “The Apprentice,” was on the air, Martha Stewart’s company lost 40% of its value. As the face (and name) of the company, people were clearly turned off by the experience of her in the “you’re fired” role.
Until then, we’d seen Martha striving for perfection in cooking, home decorating, entertaining, gardening and many other domestically oriented areas, all while cooing her catchphrase, “It’s a good thing.” We’d heard rumors she was a little testy behind the scenes, but who cares? I’d be cranky too if it meant my pies would turn out perfectly.
This is a preview of
Creating A Brand That Is Authentic, Resilient And Disaster Proof
.
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Tags: Business